Andy Brawner
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Client
Gary Fisher / Trek
Agency
Planet Propaganda
Collaborators
Dana Lytle, Creative Director
Dave Taylor, Designer
Rob Sax, Account Manager
Objective
Highlight Gary’s personality, showing how his soulful, iconoclastic perspective translates into uniquely innovative bikes.
Solution
Illuminate the connection between Gary Fisher (the man) and Gary Fisher (the bike).
Lorem ipsum
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Gary’s bikes weren’t like the other bikes. As what you might call a polymath, he saw things differently. Fashion, design, music, and various subcultures informed his idea of what a bike could—and should—be.
“Pull quote goes here and continues on and on.”
– Client Name
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